Licensing and Brand Management Services

If you own a brand, the challenge is developing and implementing a strategy that enhances the value of the brand while protecting its image, exclusivity and standards.

If you don't own a brand, it may very well be strategically more advantageous to license an established brand rather than to try to create a new one on your own. The financial commitment and time that is required to successfully build a new brand is enough to discourage most. In this case, we are likely to recommend that you consider licensing a brand. We believe it is a strategy that should be considered for everyone in the apparel and home furnishings industry: from fiber or textile producers who are "going vertical" to apparel companies looking to diversify their distribution at retail.

In the last few years, licensing agreements have become much more sophisticated and complex as both parties have begun to view these agreements as long-term partnerships requiring rigorous terms and conditions. The partners of the Jassin~O'Rourke Group have extensive experience in helping companies to complete these kinds of transactions acting for both the licensee and the licensor.

Working for the licensee, we begin by constructing a branding matrix based on current offerings, marketing strategy, distribution channels, price points and even the image of the brand itself. Once the matrix is completed, the Jassin~O'Rourke Group helps to identify the best candidates for licensing partnerships and assists in completing a successful transaction.

When evaluating potential licensing candidates, Jassin~O'Rourke will evaluate the company's marketing and promotion capability, its design and product development capacity; consider its sourcing and distribution systems and, finally, make certain the company has adequate financing to support the increased sales volume and the licensing guarantees. We look at the candidate's business ethic, operational approach, and management style to determine whether we can expect the candidate to be compatible with the licensor.

The Jassin~O'Rourke Group will prepare economic term sheets, assist in negotiations, perform due diligence, provide audits (where requested), and interface between design-sales-merchandising-promotion and, finally, the retail client.

For both parties, the objective is a win-win agreement that is a positive, long-term partnership. The Jassin~O'Rourke Group's role is to help companies complete these complex and very crucial transactions seamlessly, strategically and successfully.